Custom Actdions product icon

Custom Actions 

Beta

Create new actions for your apps

Go beyond Zapier's existing actions to add more functionality to your apps. Think of Custom Actions as AI-powered puzzle pieces that complete your Zaps.

Create a Custom Action
Custom Actions interface with a custom action of sending an approval message in slack with an approve button

Never limit your Zaps

With Custom Actions, app limitations won't hold you back. Add new actions that provide more functionality—even if Zapier doesn’t have it listed.

Let AI craft your Custom Actions

Have a quick conversation with an AI bot to spin up new app features without writing any code yourself.

Share actions with others

You don’t need to be a tech wizard to streamline your team’s work. Build a Custom Action and share so others can use (and benefit from) it.

More functionality—without limits

Ready-to-use actions right out of the box

No need to know Python or other coding languages. An AI assistant will transform your text into actions—no other tools or tinkering required.

Why use Custom Actions instead of...

Simplified authentication

Forget about juggling API keys for each webhook. Custom Actions use app authentication to streamline your setup process.

Team-wide usability

Create once, use everywhere, and collaborate anywhere. Reuse Custom Actions you or your team create across numerous Zaps.

AI-powered assistance

No need to navigate APIs manually. Our AI assistant guides you through creating Custom Actions, which makes it accessible to all skill levels.

FAQ

Unleashing Zapier’s unlimited potential with Custom Actions

minus iconHow can I use Custom Actions?

If you're already a Zapier user, simply log into your account or use this link to start adding Custom Actions at no extra cost. When creating a Zap, the Create Action alert will show up if it's available in your app.

To access Zapier, sign up for free and start automating your workflows today.

minus iconHow do Custom Actions expand my automation possibilities?

Custom Actions remove all limits within Zapier—so you have the power to enhance your apps with new, tailor-made functionalities. Think of Custom Actions as AI-powered puzzle pieces that complete your Zaps. With this potential, Zapier can meet any of your automation needs. With Custom Actions, your workflows are only limited by your imagination.

minus iconWhat makes Custom Actions a game-changer in automation?

Custom Actions are a breakthrough because you can create exactly what you need, when you need it. You're no longer confined to predefined actions or integrations. Whether your goal is to automate a niche process or connect apps in innovative ways, Custom Actions ensures Zapier fits your precise requirements.

minus iconWho can benefit from using Custom Actions?

Custom Actions are a great fit for anyone who wants to push the envelope of what's possible with automation. Whether you're a small business owner looking to automate unique processes or part of a larger organization hoping to streamline complex workflows, Custom Actions are indispensable tools to take your automation to the next level.

minus iconDo I need advanced technical skills to use Custom Actions?

Not at all! Custom Actions guide you through creating your automated workflows step-by-step. That way, you can easily add the functionality you need to your favorite apps—no coding required.

minus iconCan Custom Actions help me automate processes Zapier doesn't currently support?

Absolutely. Custom Actions are specifically designed to bridge any gaps so you can automate processes previously beyond reach. So, if there's a task you want to automate that isn't directly supported, Custom Actions can make it happen.

minus iconIs there a limit to the number of Custom Actions I can create?

No, there aren't any limits to your creativity with Custom Actions. We want you to be able to automate without boundaries. Explore and create as many custom actions as needed to perfect your workflows.

See what automation can do for your business

Start automating for free