1. Customer stories
  2. Vocal

How Vocal uses Zapier to do three times the work

“Zapier has allowed our business intelligence team of three to execute as if we had three times the staff.”

— Robby Tal, Head of Business Intelligence at Vocal

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Vocal customer story
Personalized customer communications

Personalized customer communications

Vocal sends 20+ variations of marketing and transactional emails. Automation helps Vocal send its audience the right message at the right time.

Automating one million tasks per month

Automating one million tasks per month

Just one workflow for Vocal's targeted email campaigns automates one million tasks a month—freeing up their teams for more high-impact work.

Scaling their impact without growing their team

Scaling their impact without growing their team

Without automation, Vocal estimates they'd need at least 10 additional team members to get the same amount of work done.

About Vocal

  • Company size: 11-50
  • Industry: Vocal provides storytelling tools and engaged communities for creators to get discovered and fund their creative projects.
  • Location: Fort Lee, New Jersey

Streamlined content submissions keep stories fresh and content queue empty

Challenge

Vocal’s new content submissions quickly outgrew their manual processes, causing a backlog of amazing content they couldn’t share in a timely manner.

Solution

When a new story is submitted, Zapier creates a record in Vocal’s PostgreSQL stories table and sends a notification to the next person on the moderation team in the round-robin queue via SendGrid.

Results

Great content makes it to the Vocal site in record time since automation makes it easy for the moderation team to jump in instantly to review and approve new content submissions.

Automation makes more personalized email campaigns possible

Challenge

Vocal wanted to use data in PostgreSQL and Stripe to send targeted email campaigns to their creators, but didn't have time to manually aggregate data and assign email campaigns.

Solution

Using data from a custom SQL to query from PostgreSQL and Stripe, Vocal sends out 20+ variations of behavioral and action-based emails via SendGrid and Iterable.

Results

With this workflow, Vocal can send targeted marketing campaigns and scale its business—all while automating more than one million tasks with Zapier each month.

“Without Zapier, I'm estimating that we would need at least 10 additional staff members to get everything done.”


Robby Tal,

Head of Business Intelligence at Vocal

Learn more about how Vocal uses automation to streamline vital processes for their business.

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