- Customer stories
- Synthesia
Customer Story — Synthesia
Customer Story — Synthesia
How Synthesia automates Facebook Conversions to optimize ad performance
Faster testing and optimization
4x
With automation in place, Synthesia iterates on campaigns weekly—a 75% reduction in testing time.
Active Zaps
43
Synthesia ensures every key funnel event is instantly communicated to Meta, improving ad performance and tracking accuracy.
saved weekly
10 hours
Zapier's integration eliminates the need for manual data aggregation by automatically surfacing lower-funnel events directly inside Meta ads.
Company Size
200- 500+
Industry
Software
About
Synthesia allows you to create professional instructional AI videos from text in 140+ languages.
"I'm not a developer, but Zapier made it easy. I didn't have to wait months for engineering resources."
— Lewis Treleaven, Sr. Performance Marketing Manager at Synthesia
Smarter ad spend, faster decision-making
Challenge
Synthesia’s free AI tool drove high traffic, but most leads were unqualified, making it hard to track conversions or optimize Facebook ad targeting effectively.
Solution
Using Zapier, Synthesia sends CRM events to Facebook’s Conversions API, enabling ad optimization based on real customer actions like demos and purchases—not just form fills.
Results
Synthesia gained real-time ad conversion visibility, enabling faster testing, smarter budget decisions, and revenue-based optimization—without needing developers or waiting on engineering support.
