- Customer stories
- Laudable
Customer Story — Laudable
Customer Story — Laudable
How Laudable’s team of four scaled with 240+ automations
Active Zaps
240+
From day one, Laudable has been automating every part of the company—reaching over 240 active Zaps.
full-time salaries saved
2
By prototyping features and automating full processes with no-code automation, Laudable can stay lean and save the equivalent of up to two full-time engineering salaries.
automated onboarding
100%
Combining the power of AI and automation, all of Laudable’s customer onboarding follow-ups are personalized and automated, creating a memorable experience.
Company Size
1-10
Industry
SaaS
About
Laudable enables B2B companies to find happy customers hidden in their existing call recordings, capture those stories, and get relevant social in the hands of revenue teams and buyers.
“Zapier eliminates resource constraints. It lets us do what a 10- to 20-person company does—without having to raise more money or hire more people.”
— Angela Ferrante, CEO and Founder of Laudable
Building with automation from day one
Challenge
On day one, with no technical background or team, Angela had to build Laudable’s customer sign-up process entirely on her own.
Solution
Within the first day of using Zapier, Angela built a complex Zap connecting Calendly, Typeform, and Airtable to automate the process.
Results
That first automation became the foundation of Laudable’s operations. "Zapier really was our first product before we had anything," Angela said.
Turning onboarding calls into personalized customer journeys
By pairing 6,000+ integrations with our "By Zapier" apps, you can automate anything you need, exactly how you need it.
Challenge
Laudable wanted to provide personalized, high-quality customer experiences, but with a small team, this was impossible to do manually.
Solution
Using automation and AI, Laudable personalizes onboarding, analyzing Gong calls with ChatGPT and sending tailored follow-ups via Slack 30 and 60 days in.
Results
Laudable delivers a personalized experience customers appreciate, while saving resources and avoiding the need for another full-time hire.
Creating custom solutions without code
Challenge
With only two developers, Laudable needed a way to test new ideas and customer requests without pulling focus from core engineering work.
Solution
With Zapier, when a customer requested a way to surface quotes from custom Salesforce data, they built a powerful 46-step Zap that automated the entire process.
Results
By building no-code solutions, Laudable stays nimble and saves the equivalent cost of hiring two full-time engineers.
