- Customer stories
- Gold Rush Vinyl
Customer Story — Gold Rush Vinyl
Customer Story — Gold Rush Vinyl
How Gold Rush Vinyl automates 2,200+ hours of critical processes per year
LEANER HEADCOUNT
50% LESS
With the help of automation, Gold Rush Vinyl is running with a 50% leaner headcount than competitors of a similar size.
WORK HOURS AUTOMATED
2,285
Gold Rush Vinyl has reclaimed more than one year of work with automation, making Zapier a full-time employee on their team.
ACTIVE ZAPS
76
18,000 tasks (and climbing) are completed each year by Zapier for Gold Rush Vinyl.
Company Size
1-50
Industry
Manufacturing
About
Gold Rush Vinyl is a vinyl production company in Austin, Texas, helping musicians take advantage of timely marketing moments and the growing demand for vinyl.
“We couldn’t do our work without Zapier. The work [Zapier] is doing helps us do more work for musicians.”
—Caren Kelleher, Founder and CEO of Gold Rush Vinyl
Seven Zaps automate customer service and sales processes
Challenge
Gold Rush Vinyl’s team was handling every step of its customer service and sales processes manually. With 10-50x the number of clients as other manufacturers, they couldn’t keep up.
Solution
Starting with automatically saving PDFs in Gmail to Google Drive, Caren built each step of these critical processes within Zapier.
Results
“We can now attribute almost all of our customer service and sales processes to seven Zaps that we use with filters, delays, email parsing, and conditional formatting,” said Caren.
2,200+ hours reallocated to expanding the business
Challenge
As the founder and CEO of a small business, Caren was consumed by daily operations, leaving her little time to focus on expanding Gold Rush Vinyl beyond its existing work.
Solution
Using Zapier, Caren created 76 Zaps that manage more than 18,000 tasks per year, freeing up 2,000+ hours for herself and for her employees.
Results
With the time she gained, Caren has been able to confidently increase Gold Rush Vinyl’s production numbers and create a new business line of pressing 24k gold vinyls.
“I speak with business owners all the time and they’re like, ‘What’s the secret?’ Zapier is the key to what we do now.”
—Caren Kelleher, Founder and CEO of Gold Rush Vinyl
