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How ActiveCampaign slashed its 90-day churn rate as low as 6%

“Zapier has been so easy to learn that I’ve never hit any hiccups I couldn’t solve.”

—Tabitha Jordan, Manager of Product Education at ActiveCampaign

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ActiveCampaign customer story
440% increase in onboarding attendance

440% increase in onboarding attendance

Since implementing auto-enrollment, webinar attendance jumped from an average of 500 to 2,700 per month.

2x product adoption in the first 30 days

2x product adoption in the first 30 days

The one-to-many program has doubled product adoption within new users' first 30 days.

Cut churn rate to as low as 6%

Cut churn rate to as low as 6%

With adoption on the rise, average churn plummeted. The rate within the first 90 days dropped from 25% to 10%, even reaching as low as 6% some months.

About ActiveCampaign

  • Company size: 1,000+
  • Industry: ActiveCampaign is a SaaS company offering email marketing, marketing and sales automation, and CRM functionality.
  • Location: Chicago, IL
About ActiveCampaign

Auto-enrolling new users to onboarding

Challenge

ActiveCampaign had a 25% churn rate for new users in their first 90 days, but the team struggled to increase attendance for onboarding sessions.

Solution

When a new user account is created, a Zap triggers that securely transfers user info for a webinar registration from ActiveCampaign to Demio.

Results

By auto-enrolling new users to the onboarding program, attendance has increased 440% per month, and the average churn rate in the first 90 days decreased to as little as 6%.

“For auto-enrollment, we totally lean on Zapier to make it happen.”


Tabitha Jordan 

Manager of Product Education at ActiveCampaign


Learn more about how ActiveCampaign is driving product adoption and lowering churn with Zapier.

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